Ai provides unique variables and expert analysis to ensure maximum uplift from customer and prospect focused models.  

The process should begin by generating a clear understanding of your customers and prospects so that appropriate strategic decisions can be made. Once an understanding has been generated it is then possible to use statistical modelling techniques to identify who will be most responsive to each offer or product.  Armed with this information our clients can communicate with the right people using the right channel at the right time.

The most significant factor in the development of analysis is the effectiveness of the information used. Ai focuses on developing customer datasets into effective and accurate information repositories.

Descriptive Analysis
Ai deploy a variety of analysis techniques to help you understand who your customers are. These range from profiling to provide straightforward descriptions of your customers, correspondence analysis to understand where your customers fit in with your overall marketplace, all the way through to providing a full segmentation of your customer base.

Where your customer data is limited to transactional data only, Ai are able to match to the Ai Prospector consolidated prospect pool that holds 20+ lifestyle data sources to enrich your customer understanding with a wealth of additional information including demographics attitudes, product ownership product consumption and intention to purchase.

We can also define an overall marketplace for your product and place your customers in context of that market. By doing this we can answer questions like; how much of the potential market you appeal to, how much share of wallet you are achieving, who your closest competitors are.

Exploratory Data Analysis
In most cases the most appropriate information for analysis already exists within the customer database. Exploratory data analysis can identify that information and unlock its value.

Often data is held across multiple databases or is simply hard to interpret. By joining this data together, summarising information, classifying information into groups and combining information to build derived variables such as wealth or spending habits, Ai can reveal more about your customers.

Targeting and Behavioural Prediction
Reduce marketing costs by identifying and targeting individuals responsive to your marketing message.  Ai are experts in the use of a large variety of techniques to analyse and predict customer and prospect behaviour. These include classical analysis techniques such as CHAID, Regression, Neural Net modelling, through to more recent technologies such as CART and MARS. 

Ai recognise that the most significant factor in the effectiveness of a model is the information included in that model and not the analytical technique or the skill of the analyst. For this reason all Ai analysis projects begin with a data audit and exploratory data analysis. We have also focused on using our expertise to maximise the value of third party data available to us which consistently provides uplift when included in our statistical models.