Understand what my customers are thinking?

Event trigger data delivered by Ai Data services adds another level of value to customer segmentation, profiling and prospecting activity: real-time data feeds track consumer ‘life events’ and can be delivered daily to inform you of  the most timely marketing initiatives. 

Combine Risk and Marketing insight?

Effective targeting requires an understanding of your customer’s lifestyle, demographics and behaviour, as well as their credit and risk histories. Ai Risk delivers integrated risk analysis and marketing insight assisting with decisions regarding accept/decline rates, cross-selling and credit limits. 

Rapidly deploy a prospect pool?

Ai Prospector is our pre-built prospect pool sourced from major UK data suppliers plus a number of smaller sources.  It consists of over 30 million individuals sourced from over 20 lifestyle data sources and over 80 data sources in total.  It’s a consolidated prospect universe so you benefit from rapid deployment and access. 

Acquire new profitable customers?

We provide access to data using Ai Prospector, a compiled prospect pool consisting of over 80 data sources, including electoral role, infill and Lifestyle data. It delivers almost universal coverage and is the largest and most comprehensive compiled lifestyle data source in the UK. This means we provide a uniquely comprehensive view of which prospects are most likely to be profitable.

Keep my data compliant?

Our Account Management team are experts in current data legislation and best practise, in fact, its core to everything we do at Ai and we can help to guide you through the complexity.  Ai Bureau also provides access to fully up to date versions of all preference databases. 

Get my data REALLY clean?

We built the Ai Data Refiner processing platform in-house specifically to maximise accuracy for your marketing initiatives. It’s recognised as one of the most accurate processing platforms in the industry and powers our Ai Bureau services to allow us to match, cross-reference and dedupe data at a level of precision that will directly influence your bottom line. 

Find Credit worthy prospects?

Ai Risk delivers a fully integrated risk analysis service and has experience in building scorecards to enable you to improve decision making across the credit life cycle, including granting credit, managing existing accounts, retaining best customers and controlling debt management. 

Maximise profit from my existing customers?

Our hands on senior team of Analysts will work directly with you, on site if required, using the vast prospecting, retention, cross-selling and strategic development resources of Ai Analysis to help you gain greater insight and a better understanding of your customers. 

Refine my marketing messages?

Ai Analysis uses a variety of techniques to analyse and predict customer and prospect behaviour to assist with targeting and message development activity.  We recognise that you can’t simply rely on analytical techniques it’s also about the quality of the data, so we combine the two. 

Profit from a single view of my customer base?

Ai Hosting is our database design, build and hosting service.  Using a variety of database platforms access to your data is provided using proprietary in-house systems or third party software.  We have the in-house expertise to pull all of your data together to provide a single view of your customers and prospects and efficient access to this information.