Resources
Point of View

Charles Ping, Ai's Client Services Director has an opinion piece in Marketing Direct Magazine.
Click on one of the links below to discover Ping's Point of View.
Marketing Society Debate "Marketers Should Be Free to Use Any Data They Wish?"
How Brands Can Harness the Huge Potential of Magalogs, in U Talk Marketing
Ping Point of View: The importance of being a KPI sceptic
Ping Point of View: Discretion's the better part of lobbying
Ping Point of View: No regrets on losing ER as a data source
Ping Point of View: A small step to a better Future
Ping Point of View: Unknowing Sage of Marketing
Ping Point of View: Irritating Marketing
Charles Ping also has a blog on the Marketing Direct website.
Click here to view Charles' blog.
Opinion by Paul Birks on the Credit Crunch for Database Marketing Jan 2008 issue.

