Communisis to provide innovative print services in support of
William Hill's customer marketing campaigns

Communisis plc, a leading provider of direct marketing and print solutions, is pleased to announce that it is has won a contract with William Hill, one of the best-known names in the gambling industry and an employer of over 14,000 people in the UK.

The contract will see Communisis work with William Hill's marketing division to streamline its direct marketing capabilities, covering aspects such as customer statements and internal communications. Communisis will also provide a series of value-added consulting services, further validating its strategy of improving the effectiveness of its clients' customer communications activity.

The contract was awarded to Communisis following a competitive tender process. Under the terms of the contract, Communisis will manage the sourcing, procurement and distribution of print for William Hill customer marketing activity, as well as offering tailored technology-led consulting services to help William Hill further reduce the cost and increase the effectiveness of its marketing programmes. 

The agreement will run for three years starting in August 2009.

Announcing the contract award, Communisis Sales Director, Andy Blundell, commented:  

"This was a hotly contested piece of business and I am extremely pleased to announce our success in winning it.  Our solution will provide William Hill with a more efficient and effective way to manage and produce their direct marketing campaigns and business critical customer communications. Our data driven platform can help William Hill to customise their communications to target the right people with the right message.  It's not a simple case of reducing the cost of print but also a matter of helping our clients be more effective and derive greater value from the way they identify and target prospects and speak to their own customer base. This is also a strategically important contract for our Company and one that further validates our value-added offering."

Commenting on the selection criteria Adam Harris, Head of Group Marketing for William Hill said:  
"Communisis is our preferred choice as our Print Manager going forward as their breadth of offer catered for much more than sourcing print more efficiently. Communisis can clearly help us in many ways, including improved commercial postal arrangements, VAT advice and leading technology solutions - which will add significant value right across our businesses."