White Papers
How to Convert Direct Marketing White Space into Cash, Aug 2009
Convergence is Helping Win the Data Battle, Marketing Week, Aug 2009
Where is the Risk in Marketing? Data Strategy, May 2009
What's the Difference between Personalisation and Individualisation?, Mad.co.uk, June 2009
Reducing the Risk, an article by Charles Ping in Marketing Magazine, May 2009
Marketing Direct Essay on Default positions, Dec 2008
Marketing and Integration Q & A
The Rise of the Prospect Pool, July 2007